3 TED Talks To Help You Understand The Power of Creativity

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Creativity is trait that is easy to overlook when it comes to building a startup. So much of the focus can be on sales, marketing and raising that next round of funding that you forget an underlying principle in all of these areas is you ability to be creative.

Unlocking creativity in your mind (and across your team) can help uncover new business opportunities, respond to competitive challenges and ensure your product or service stands out from the crowd.

Therefore how can we unlock, and utilise, creativity more effectively? These 3 TED talks go so way towards answering that question.

The Surprising Habit of Original Thinkers


How do creative people come up with great ideas? Organizational psychologist Adam Grant studies “originals”: thinkers who dream up new ideas and take action to put them into the world. In this talk, learn three unexpected habits of originals — including embracing failure. “The greatest originals are the ones who fail the most, because they’re the ones who try the most,” Grant says. “You need a lot of bad ideas in order to get a few good ones.”

How To Get Your Ideas To Spread

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Creative Problem Solving In The Face Of Extreme Limits


Drawing inspiration from frugal innovators in emerging markets, Navi Radjou helps businesses with limited resources discover unexpected ways to succeed.

Navi Radjou has spent years studying “jugaad,” also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally. Peppering his talk with a wealth of examples of human ingenuity at work, Radjou also shares three principles for how we can all do more with less.

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About Author

Paul Towers - Founder @ Task Pigeon

Paul Towers is a 3x Entrepreneur and Founder of Task Pigeon. Join me on my journey to build an open & transparent startup from day one. Paul is also the founder of Startup Soda, a newsletter curating the best content from the Australian startup ecosystem.