So You Want To Outsource SEO? Here’s Everything I Have Learned Outsourcing SEO To Freelancers

As Startup Founders, Entrepreneurs and Businesspeople we are constantly stretched for time. One way to “get back some time” is to outsource tasks, and perhaps one of the most common tasks to outsource is Search Engine Optimization or SEO based work. However, I have burned through more than four so called SEO experts! What should …

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37+ Tools & Services I Used To Launch & Start Growing My Startup

Every year Martech release their “Marketing Technology Landscape Supergraphic” and this years edition shows that there are now more than 6,000 Software as a Service tools for startups and businesses to choose from. With so many options finding the right tool or service for your startup can be a challenge! Even just finding a tool …

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Startup Founders Are Often Blind To What Competition Really Is

All startups face competition, but not all startup founders want to admit it. I’m not 100% sure why but lots of startup founders have a “funny” point of view when it comes to competition. They don’t believe it exists anywhere near to the extent that it actually does. I have been starting businesses for over …

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How To Build Your Startups MVP For $10k Or Less As A Non Technical Founder

In addition to being the CEO and Founder of Task Pigeon I also put together the daily Startup Soda newsletter and mentor Student Entrepreneurs at the University of Sydney. As a result, I come across a lot of people interested in starting a startup. While some of these founders/teams have technical skills and are able …

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Why I Decided To Give Freelance Developers Equity In My Startup

Providing employees with the ability to earn equity in a startup is nothing new. Most early stage startups have some form of equity compensation plan either in the form or shares or options.   What is more unusual however, is extending that same offer to freelance developers or contractors. In fact, beyond startups offering equity …

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Here’s Everything I Have Learned As A Non-Technical Founder

It is true. Angel Investors and VC’s prefer to see a startup that has technical people in the founding team. There’s no denying that. It is also a completely rational position for these investors to hold. A startup with a technical team member can continue to fine-tune the product, add new features, or even pivot …

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5 Of The Hardest Things About Being A Solo Founder & Tips To Minimise Their Impact

There is no doubt that founding a company is hard work, whether you have a team of one, two, three or more. But there are a number of things that are particularly hard about being a solo founder. As I look back on the past nine months since the beginning of the year I thought …

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The Engines Are Up And Running Again – The August Monthly Report

August has been a very successful month! After weeks and weeks of waiting we release the new and improved version of Task Pigeon on the 21st. And my increased focus on marketing and growing our audience has been paying significant dividends with traffic up over 100%. On top of that the feedback from my customers …

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How I Finally Cracked Facebook Ads And Got My Cost Per Engagement Down To 2 Cents!

I have a confession to make. I have always struggled with Facebook advertising. No matter how many guides I read, ad combinations I tried or videos I watched I just couldn’t crack the “Facebook Advertising Code”. This, as you can imagine, was extremely frustrating. I would read post after post about people achieving clicks for …

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