Here’s Everything I Have Learned As A Non-Technical Founder

It is true. Angel Investors and VC’s prefer to see a startup that has technical people in the founding team. There’s no denying that. It is also a completely rational position for these investors to hold. A startup with a technical team member can continue to fine-tune the product, add new features, or even pivot …

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5 Of The Hardest Things About Being A Solo Founder & Tips To Minimise Their Impact

There is no doubt that founding a company is hard work, whether you have a team of one, two, three or more. But there are a number of things that are particularly hard about being a solo founder. As I look back on the past nine months since the beginning of the year I thought …

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The Engines Are Up And Running Again – The August Monthly Report

August has been a very successful month! After weeks and weeks of waiting we release the new and improved version of Task Pigeon on the 21st. And my increased focus on marketing and growing our audience has been paying significant dividends with traffic up over 100%. On top of that the feedback from my customers …

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How I Finally Cracked Facebook Ads And Got My Cost Per Engagement Down To 2 Cents!

I have a confession to make. I have always struggled with Facebook advertising. No matter how many guides I read, ad combinations I tried or videos I watched I just couldn’t crack the “Facebook Advertising Code”. This, as you can imagine, was extremely frustrating. I would read post after post about people achieving clicks for …

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What’s On Elon Musks To Do List

Despite earning more than $165 million through the sale of Paypal in 2002, Elon Musk is still dreaming big! The forty one year old who dropped his PhD program at Stanford, is currently one of the world’s most successful entrepreneurs. He is the founder of a private rocket company Space X, CEO at Tesla and …

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Why I Opted Into Being A Solo Startup Founder

Opting to go it alone and be a solo startup founder is a hard, but not impossible, task. On the surface, everything seems to be going against you. Paul Graham from Y Combinator famously lists it as the Number One Mistake entrepreneurs make when deciding to launch a startup. And famed accelerators like 500 Startups …

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Benefits of the SaaS Business Model – (Software-as-a-Service)

Adopting a Software-as-a-Service or SaaS Business model provides many benefits over traditional on-premise software installations. These benefits exist for both the software vendor, and customer, and will be the focus of this article. First, the definition of SaaS according to Gartner is: “Software that is owned, delivered, and managed remotely by one or more providers”. Furthermore, the …

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