How To Manage The Blog Post Creation Process – From Having An Idea To Publishing & Promoting Your Post
Creating blog posts on a consistent basis is hard work. On the surface it looks easy. You pen anywhere from five hundred to a few thousand words, upload the article to WordPress (or another platform that powers your blog) and hit publish?
If only it were that easy!
Once you scale beyond a blog post every other fortnight or so you need to have a system in place. In this post we are going to put together a guide to show you how to manage the content creation process from idea to publication and promotion.
Blog Post Ideas
A crucial component of any blog post is the idea or topic behind it. Even as a seasoned writer it’s unlikely that the topic for a new blog post is going to pop into your head the moment you sit down to write.
As a result it’s crucial to keep track of new ideas that can then be developed into blog posts when the time is right.
Every time I have an idea for a new blog post I jump over to Task Pigeon and jot it down here. In addition, I often find myself on the road or between meetings when an idea pops into my head. Instead of logging in to Task Pigeon I use our Zapier “Zap” to send an email that automatically gets turned into a task for me.
By using this “Zap” I can then simply email the idea as the subject of the email and it will be there waiting for me next time I log in to Task Pigeon.
Depending on the length (and depth) of your article you may also need to do some research into the subject. This can include collecting stats or quotes on the topic, using various tools or processes in order to write about them or simply researching a topic to further develop your understanding.
As a blog post moves from the “idea” to the “research” stage I update the task by dragging it from one Kanban Board to another. From there I can save all my notes within the details of the task itself.
If need be I can also attach documents or images for future reference as well. Once I have then collected all of the information required for the article it is then time to move on to actually writing it.
Blog Post Draft
As a task moves from the research to the draft phase it goes from being something that I may write about to something I will write about.
I have a number of blog posts sit here at any one time and highlight the one or two I am working on currently by setting the task status to in-progress. For larger teams where there may be multiple people involved in this process you can also edit the task and assign it to new (or multiple) people.
As a result this essentially becomes the holding yard for blog posts that I am writing or will write. Seeing as not every post makes it to this stage I do regularly cycle through my blog post ideas and delete those that I no longer feel are relevant or worth writing about.
Finally, once the post goes from an idea to something I have written I then either attach the document or link to the Google Doc containing it. This can be handy if you require that your article is reviewed or proof read prior to publication. Plus it helps keep the document in a central place that’s easy to remember.
Publish The Blog Post
Once I have written the blog post and completed the draft I move it to the publish Kanban board. This is the holding spot for blog posts that are ready to be published on the Task Pigeon Blog.
By now I have also linked to or attached images to the task so that I have them ready to insert into the blog post as well. For people who work in teams this often is a spot where the blog post is passed off from the content writer to the marketing team itself.
As a result it can be handy to edit the task and assign it to a new person (or multiple people) on your team. If I have a blog post that I also want to go out on a particular date I also update the due date of the task to reflect this.
Promote Your Blog Post
Writing a blog post is one thing. Promoting it is another.
The day’s where you could write a post and see the traffic flow in are long gone. You really need to put some effort behind your blog post and promote it across relevant channels.
For some organisations this could be a fairly complex endeavor that involves dozens of individual tasks. For example, creating a social sharing campaign, prospecting for backlinks, sharing with relevant influencers or backing the blog post with an ad budget. Task Pigeon allows you to create individual tasks for all of these requirements.
For this example however I keep things simple. I have 3 or 4 core activities I perform to market each blog post I write. As a result, once an article is published I more it over to the promote board. This lets me know what blog posts I need to focus my promotion and outreach efforts on over the next week or so.
One of the other things that is often overlooked by people and organisations new to content marketing or blogging is the need to create content on a consistent basis. Unfortunately writing one post every 6 or 8 weeks is not going to drive results for you or your business.
If you want people to come back to your blog on a regular basis you need to ensure that you have a steady stream of new content that they can engage with. As part of our offering at Task Pigeon we combine the task management functionality that you have seen above with an on-demand marketplace of freeelancers to help you (and your team) get more done.
One of our most popular offerings is our blog post writing service where you can have one of our pre-vetted writers prepare a brand new and 100% unique blog post based on your requirements for as little as $50.
Some clients then combine this with our Virtual Assistants who can help with the research and/or promotion functions associated with the content you are publishing.
Also published on Medium.