A couple of weeks ago I started this blog to document the journey of building Task Pigeon from the ground up. Starting anything new, even just a blog, can be tough. It takes time to attract an audience and for a while the traffic can appear to be so small that you wonder if it is all worthwhile.
However, I know from some of my past projects that all it takes is time, energy and focus, and eventually those ten visitors can turn into one hundred, and then one thousand, etc. You just have to keep working at it. In the meantime however I look for every little hack I can to help spread the word about Task Pigeon and to build up our audience on the blog.
eventually those ten visitors can turn into one hundred, and then one thousand, etc.
Obviously one route would be to pay for Facebook and or Twitter ads. I have tried those in the past but it can be easy to burn through budget relatively quickly. And even then the campaigns are typically short lived (unless of course you promote all of your posts over and over again).
That’s why I immediately saw value in a startup called Quuu when I stumbled across it a few months ago. For those of you who are not familiar with Quuu, it allows you to connect up your Buffer account (another startup I am a fan of) and select categories that interest you and your audience. Quuu will then automatically schedule new and interesting content to be posted to your audience. Basically, it’s runs your social media on autopilot.
Basically, it’s runs your social media on autopilot.
The other side of this equation is of course the content. And while Quuu scans the web to find interesting articles to put into the feed, you can also pay for exposure. I previously did this for an article that was published on my startup strategy blog and was very pleased with the results.
As you can see it received 243 Shares and 71 clicks. And all this cost just $30 USD. For those who don’t want to do the maths that equates to 42 cents per click. A much better return than I would have achieved by paying for ads directly on the platform myself. Plus I get the additional benefit of exposure on other people’s timelines/newsfeeds.
As a result I have continued to use Quuu to promote new content that I have pushed out on the Task Pigeon blog. Again for $30 a piece I have received some great shares and click through rates. Each campaign lasts for 30 days, so this is preliminary data, but as you can see in a little over a week I have received 70+ shares from each article and 22 clicks on the BetaList review post alone.
The clicks for my post on building a transparent startup are lower and I hypothesis that this is because the post is about me/my startup, rather than providing value to others. I.e. people would rather get actionable insights/feedback (and read a review of Betalist), than hear someone’s story. Especially when they don’t know my name/brand. At this stage that’s an educated guess. But it will be interesting to see how these stats end up and what the feedback/results are from other campaigns that I run via Quuu.
I don’t get anything from Quuu for writing this post, but I consider it my secret weapon as not everyone has heard about it just yet. For now the prices are low enough (between $10 and $30 per category) to make this a low cost and effective part of your marketing strategy. If you haven’t already check it out and let me know what results you get in the comment section below. It would be great to compare notes.
Also published on Medium.