Our Top 10 Articles on 2017

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Wow, it’s crazy how fast time flies. I can hardly believe that it is almost the end of another year already!

The end of 2017 also brings to a close the first year of Task Pigeons existence, as well as more than a year of blogging on my part.

To celebrate I have pulled together a list of the top ten most viewed posts of 2017!

What’s On Elon Musks To Do List

Whats On Elon Musks To Do List Featured

Despite earning more than $165 million through the sale of Paypal in 2002, Elon Musk is still dreaming big!

The forty one year old who dropped his PhD program at Stanford, is currently one of the world’s most successful entrepreneurs.

He is the founder of a private rocket company Space X, CEO at Tesla and the former co-founder of PayPal. Apart from his growing business empire, Elon Musk dreams of accomplishing a variety of tasks to benefit humankind.

Read more…

How Different Management Styles affect Employee Motivation & Productivity

How Different Management Styles affect Employee Motivation & Productivity - Featured

Whether you manage a large team, an entire business or perhaps just one or two other people, it is your job to make sure that the work is done.

One of the main influencing factors in this has to be the motivation of your employees.

Employees that are lacking in motivation are less likely to be focused on their work. They will also be less likely to take on any challenging parts of the role or to go above and beyond what you expect from them.

What you may not realize is that your management style could be having a huge impact on employee motivation, and employee productivity.

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How I Finally Cracked Facebook Ads And Got My Cost Per Engagement Down To 2 Cents!

I have a confession to make. I have always struggled with Facebook advertising. No matter how many guides I read, ad combinations I tried or videos I watched I just couldn’t crack the “Facebook Advertising Code”.

This, as you can imagine, was extremely frustrating. I would read post after post about people achieving clicks for a few cents and everything I did came in closer to (if not over) the $1 mark.

How I Finally Cracked Facebook Ads And Got My Cost Per Engagement Down To 2 Cents! - 2 cents

I even went to the extent or hiring someone who runs Facebook ads for a job to set up a campaign (this was for another project, not Task Pigeon). I believed that there must be something I was doing wrong, and that there knowledge would fix the issue.

But at the end of the day they didn’t know any better either. The cost per click / engagement was still sky high.

That all changed the other week when I went back to the drawing board and started again…

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My Toughest Three Weeks As A Startup Founder – An Honest Account of Lessons Learnt

My Toughest Three Weeks As A Startup Founder - An Honest Account of Lessons Learnt

Choosing to be a startup founder is like deciding to ride a roller coaster without a seat belt.

There are plenty of up’s and down’s, you have to be a little bit crazy and chances are you might just fall out.

Over the last few weeks, I have certainly been on that roller-coaster. It’s been the toughest three weeks I have faced since launching Task Pigeon.

But I am finally emerging into the light at the end of the tunnel.

Read more….

Why I Opted Into Being A Solo Startup Founder

Opting to go it alone and be a solo startup founder is a hard, but not impossible, task.

On the surface, everything seems to be going against you. Paul Graham from Y Combinator famously lists it as the Number One Mistake entrepreneurs make when deciding to launch a startup.

And famed accelerators like 500 Startups and YC are known for having a strong preference for founding teams of two or more people.

Despite all that, however, the data often paints a different picture.

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BetaList Review – Is It Worth Listing Your Startup On BetaList

Beta List Review - Is It Worth Listing Your Startup on BetaList - BetaList Home Page

What does my startup, Task Pigeon, and Pinterest have in common? We both launched our private beta on BetaList! (source). In this post we are going to outline what we learnt when we launched our private beta registration on BetaList and answer the common question of “is it worth listing your startup on BetaList?”

Before we dive in however let’s take a look at BetaList and what it is (and isn’t). BetaList is a website that surfaces new and innovative startups each day. It specifically focuses on startups who are about to launch a private beta and are therefore not public.

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Leadership Strategy: How The CEO’s of The World’s Top 5 Tech Companies Choose To Lead

Leadership Strategies of Global Tech CEOs Featured Image 2

In mid 2017 the combined market capitalization of the world’s five largest technology companies surpassed $3 trillion dollars for the first time. This level of success naturally attracts the interest of the business world and raises the question, what makes these companies and their leaders so effective?

In this in-depth report we are going to break down the leadership strategies adopted by some of the most well know and respected CEO’s in the world. In particular, we will look at the leadership strategies adopted by:

  • Jeff Bezos –  CEO of Amazon
  • Sundar Pichai – CEO of Google
  • Tim Cook – CEO of Apple
  • Mark Zuckerberg – CEO of Facebook
  • Satya Nadella – CEO of Microsoft

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Launching on Product Hunt – 5 Lessons We Learnt & How Much Traffic It Created For Our Startup

Launching on Product Hunt - Lessons & Traffic - Featured Image 2

Product Hunt is the holy grail for new tech products and startups. A successful launch can bring you a ton of web traffic, users, and even press coverage.

But get it wrong and you won’t get another chance. But how do you ensure Product Hunt success if you are not already an influencer on the platform?

A little over a week ago my startup Task Pigeon was “Hunted”, by one of Product Hunts original employees, Bram Kranstein. Here’s what I learnt in the process, and how you too can make Product Hunt a success for your startup.

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Atlassian Acquires Trello – What A Founder Thinks When They See Their Biggest Competitor Acquired By A Tech Giant

Atlassian Acquires Trello

Overnight Aussie Tech Giant, Atlassian, announced that they were acquiring Trello.

A global competitor to what we are building at Task Pigeon.

Shortly after a few emails and messages hit my inbox.

People wanted to know my thoughts.

Did I care?

Was I worried?

Would Task Pigeon still launch? (yes of course it will)

To save the hassle of repeating myself. And because I’m committed to running a transparent startup I thought I would share my thoughts in a post.

Read more…

5 Of The Hardest Things About Being A Solo Founder & Tips To Minimise Their Impact

5 Of The Hardest Things About Being A Solo Founder & Tips To Minimise Their Impact - Featured

There is no doubt that founding a company is hard work, whether you have a team of one, two, three or more. But there are a number of things that are particularly hard about being a solo founder.

As I look back on the past nine months since the beginning of the year I thought it would be an opportune time to reflect on some of the challenges that come with being a solo founder and also offer some insight on how to minimize their impact.

Read more…

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About Author

Paul Towers - Founder @ Task Pigeon

Paul Towers is a 3x Entrepreneur and Founder of Task Pigeon. Join me on my journey to build an open & transparent startup from day one. Paul is also the founder of Startup Soda, a newsletter curating the best content from the Australian startup ecosystem.