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Task Pigeon – A Transparent Startup

Five Lessons For The First Time You Pitch Your Startup - Task Pigeon
Paul Towers, Founder & CEO of Transparent Startup Task Pigeon

The Transparent Startup Project


My name is Paul Towers and I am a 3x Entrepreneur and the Founder of transparent startup Task Pigeon.

I chose to build a transparent startup after being inspired by Founders like Alex Turnbull (Groove HQ), Joel Gascoigne (Buffer) and Josh Pigford (Baremetrics).

What I am trying to do differently however is share everything. The up's, the down's, the in's and out's from day one.

In particular, I write about what went right, what went wrong, the lessons I learnt along the way and how I would do things different.

I also share all internal revenue, expenditure, website traffic and user statistics on a monthly basis.

I hope you find value in following my journey.


Paul Towers

Why Build A Transparent Startup?

One of the very first questions I often get asked when I talk about my startup, is why I chose to adopt a position of transparency.

It's a valid question and one that can have a lot of different answers, but at its core I believe too many startup stories are written after the fact. That is to say, history is written by the winners and no one wants to paint an ugly picture. As a result when a startup founder finally "makes it" and they sit down for an interview or give a presentation its easy to gloss over some of the cracks.

With this transparent startup project there is no opportunity for that. I am documenting my startups journey from day one. You can go back and read any post at any time and see what I was thinking or struggling with at that particular moment.

It truly has been a valuable experience. Both for my own self development and for connecting me with other people in the startup ecosystem who can relate to what I am going through.

If you are thinking of adopting a model of transparency with your startup feel free to reach out as I would love to connect with other like minded founders.

My Latest Posts on Transparency

January 2018 Monthly Report

Looking At The Root Cause – The January 2018 Monthly Report

So it's 2018 and Task Pigeon is coming up on one year since launch. In this monthly report I take ...
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I Didn’t “Choose” To Be A Startup Founder – Are Entrepreneurs Born or Made

I didn’t “choose” to be a startup founder or entrepreneur. It is something I have always had (and wanted) to ...
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Startup Founders Are Often Blind To What Competition Really Is

Startup Founders Are Often Blind To What Competition Really Is

All startups face competition, but not all startup founders want to admit it. I’m not 100% sure why but lots ...
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Cutting Burn & Saying Goodbye To 2017 - The December Monthly Report

Cutting Burn & Saying Goodbye To 2017 – The December Monthly Report

And 2017 comes to an end. It's crazy how fast a year can go and despite the ups and downs ...
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